UNICEF Human Centred Design Outcome Communication

Client: Unicef

Studio: Bløk Design

Role: Lead Designer

CD: Vanessa Eckstein & Marta Cutler

The Objective: UNICEF needed an advocacy campaign that could communicate the impact of a Human-Centered Design approach to children's rights in conflict zones — and do it in a way that cut through digital fatigue. The challenge was making the HCD process itself visible: showing how it uncovers hidden facts and marginalized voices in a way that demanded real engagement.

The Design Process & Delivery: I developed a Scalable Visual System designed to balance intellectual clarity with emotional resonance.

• Minimalist Visual Language: I prioritized a minimalist iconography system and a clear typographic hierarchy — ensuring complex human stories remained impactful and legible across digital and physical touchpoints.

• Tactile & Physical Engagement: To combat digital fatigue, the design utilized physical media to activate a tactile response, grounding the audience in the urgency of the subject matter and fostering a visceral connection to the findings.

The Outcome: The campaign gave UNICEF a cohesive, multi-channel identity that made the HCD process visible and emotionally resonant — bringing greater visibility to global children's issues and making it easier for regional chapters to adopt and apply the materials.

Physical media used deliberately to create a tactile, immediate connection to the subject matter.

Minimalist iconography and typographic hierarchy designed to hold across both digital and physical formats.