UNICEF Human Centred Design Outcome Communication

Client: Unicef

Studio: Bløk Design

Role: Lead Designer

CD: Vanessa Eckstein & Marta Cutler

The Objective: The goal was to design a high-impact advocacy campaign demonstrating how a Human-Centered Design (HCD) approach can dismantle barriers to children’s rights in conflict zones. The challenge lay in communicating how the HCD process uncovers "hidden facts" and marginalized voices. We required a strategic communication strategy that could cut through digital fatigue by demanding immediate emotional and physical engagement.

The Design Process & Delivery: I developed a Scalable Visual System designed to balance intellectual clarity with emotional resonance.

• Minimalist Visual Language: I prioritized a minimalist iconography system and a rigorous typographic hierarchy. This ensured that complex human stories remained impactful and legible across diverse digital and physical touchpoints.

• Tactile & Physical Engagement: To combat digital fatigue, the design utilized physical media to activate a tactile response, grounding the audience in the urgency of the subject matter and fostering a visceral connection to the findings.

The Outcome: Amplified the success in HCD approach which has brought visibility for global children’s issues through a cohesive, multi-channel identity that facilitated easier adoption by regional chapters.