Regional Transportation Strategic Information Design

Client: Metrolinx

Studio: Deloitte

Role: Art Director & Project Lead

Collaborators: UX Designer, Policy & Planning Team, Marketing & Brand team, Urban Researchers

The Objective

Metrolinx needed to turn a dense regional transportation report into something the public could actually engage with — a document that worked as both a formal policy record and a public communication tool. I led the design, working closely with the Policy and Planning team to determine which data insights mattered most and how to present them clearly.

The Design Process & Delivery

I worked as a close creative partner to the Policy & Planning team, ensuring the document functioned as both a technical record and a public engagement tool.

• Collaborative Planning: I worked closely with the Policy and Planning team to identify the information the public would find most valuable and how to prioritize it within the report.

• Information Design: I focused on translating the team's research into clear visual assets. This involved creating custom infographics and maps that simplified transit logistics, making the progress on regional goals visible and easy to follow.

• Visual Hierarchy: I structured the layout to allow for layered reading, ensuring that high-level insights were immediately scannable, while the detailed analysis remained organized for those who wanted to dive deeper into the data.

The Outcome

The final document gave the public genuine access to complex transportation data — making regional progress visible and easy to follow. The Policy team had a professional, cohesive publication they could stand behind.