CAPC Strategic Performance Digital Report Prototype
Client: Canadian Partnership Against Cancer (CPAC)
Studio: Deloitte
Role: Creative Director, UX Strategist
Collaborators: Executive Leadership, Program Managers, Data Analysts, UX Designer
The Objective
The objective was to design and prototype a visual system for communicating organizational performance outcomes. The challenge was to move beyond static reporting and create a dynamic document that translated complex performance KPIs into a clear, navigable narrative. This prototype was intended to bridge the gap between high-level executive strategy and measurable community impact.
The Design Process & Delivery
Utilizing a Human-Centred Design (HCD) framework to understand the pain points of various stakeholders, I led the creation of a functional visual communication framework and information design system.
Information Architecture Prototyping: We developed a hierarchical information framework to organize performance outcomes. This involved prototyping and testing a variety of data visualization models to determine which structures best allowed stakeholders to track progress against strategic pillars at a glance.
Systemic Iconography & Visual Logic: We created a custom icon system and a colour-coded visual grammar. This served as a wayfinding tool within the reports, allowing readers to immediately identify which strategic goals were being addressed across varied and complex data sets.
Iterative Stakeholder Alignment: Through an iterative design process, I facilitated workshops with executive leadership to define the initial strategy and refine the prototype. We focused on ensuring the visual output reflected institutional goals while remaining accessible for public-facing transparency.
The Outcome
The resulting prototype established a new standard for how the organization communicates its value. By providing a repeatable, visual logic for performance reporting, the project improved internal alignment on goals, significantly enhanced the clarity of external stakeholder communications, and paved the way for the development of a comprehensive final report.
