CAPC Strategic Performance Digital Report Prototype

Client: Canadian Partnership Against Cancer (CPAC)

Studio: Deloitte

Role: Creative Director, UX Strategist

Collaborators: Executive Leadership, Program Managers, Data Analysts, UX Designer

The Objective

The Canadian Partnership Against Cancer needed to move beyond static performance reporting — and design a dynamic visual system that made complex KPIs navigable and meaningful for both internal leadership and public stakeholders. I led the design and prototyping of a visual communication framework built on a Human-Centered Design approach.

The Design Process & Delivery

Utilizing a Human-Centred Design (HCD) framework to understand the pain points of various stakeholders, I led the creation of a functional visual communication framework and information design system.

• Information Architecture Prototyping: We developed and tested a range of data visualization models to find the structures that best allowed stakeholders to track progress against strategic pillars.

• Visual Logic: I created a custom icon system and a colour-coded visual grammar. This served as a wayfinding tool within the reports, allowing readers to immediately identify which strategic goals were being addressed across varied and complex data sets.

• Iterative Stakeholder Alignment: I facilitated workshops with executive leadership to define the initial strategy and refine the prototype — ensuring the visual output reflected institutional goals while remaining accessible for public-facing transparency.

The Outcome

The prototype established a new standard for how the organization communicated its value, a repeatable visual logic for performance reporting that improved internal goal alignment and significantly enhanced the clarity of external stakeholder communications.

Custom iconography and colour-coded visual grammar — a wayfinding system allowing readers to immediately identify which strategic goals are being addressed.